STEPS TO MANAGE MARKETING FOR YOUR CAR WASH
From start to finish.
Google My Business
As an operator, you must stay at 4 stars or above on Google search results. Managing your Google My Business profile is one of your most important marketing tasks. An operator must push reviews from their regular customers while responding to any negative reviews left for the car wash.
SEO / Website
Posting a blog, uploading new youtube videos, and ensuring proper keywords and headings are essential for SEO boosts. It is recommended to hire a professional web developer to build and maintain a website to enhance your online positioning.
Social Media
Social media serves two purposes for car wash operators. A line of communication for feedback and updates such as a repairs and closures. It also maintains loyalty and awareness of the car wash's processes and goals. A regular monthly schedule should be maintained with a variety of different posts such as educational, promotional, and calls to action.
Trends and Statistics
In order to effectively deliver on marketing efforts, data and stats must be compiled and analyzed. This includes customer purchases trends.
Digital Advertising
Google and Meta Business ads can drive traffic to your site with geographic parameters and targeted car wash keywords. This can be especially effective in a competitive market by attempting to penetrate competitor customer bases through direct marketing.
Print Advertising
Don't rely just on digital avenues for advertising. Direct mail is still effective at expanding awareness of you brand and location. Billboards are also still popular amount car wash ad campaigns because of placements close to the physical location.
Cross Promotion / Fundraisers
Find those partners within your community that will help grow your brand. This includes long term partnerships and fundraisers with nonprofits that have high social media followings. Market while doing some good within your community!
Contests
Giveaways are a great way to increase your online following and also promote loyalty sign ups. Whether its a single car wash or a huge free year of car washes, excite your base with frequent prize giveaways.
Email & Text Marketing
Email and text messaging are a terrific way to communicate promotions and updates to your base. It is also riskier than other forms of marketing because of changing laws and requirements. If you do incorporate these methods into your marketing strategy, be sure yourself or marketing partner has done their due diligence prior to sending messages to customers.
Events
Special events can drive excitement in your community but it is also important to consider the consequences of driving too much traffic to your site. If you are implementing a charity event or a season haunted car wash, make sure to consider traffic flow and time of day when finalizing your event.