STEPS TO LAUNCH MARKETING FOR YOUR CAR WASH
From start to finish.
Time Management
DIY OR HIRE AN AGENCY. An operator should properly evaluate financials, current allocated time, and resources required for an effective marketing agenda.
Branding
You will need a full brand identity associated with your car wash which includes logo, tagline, font, colors, and personality.
Unique Offerings
What separates you from the competition? Marketing and Quality assurance can only go so far. How is your business unique? Some factors to consider:<br /> Dog Washes • Flex Service • Full Service • Buy Ups
Customer Service / Sales
Marketing is directly integrated to customer service especially when it comes to car washes. Problems occur and machines fail. It is essential that operators establish a line of communication for customers to reach them or an answering service in case of a complaint or emergencies.
Quality Control
Consistency in your product is the top priority. A customer's experience at your car wash will determine repeat business. Marketing and customer service supplement your operation but quality is what drives the entire business.
Signage / Site Improvement
Local traffic will be your be your biggest determinant in new business. A clean and attractive site will catch those drivers' attention. Lighting, signage, and building aesthetics are all critical.
Digital Presence
Your physical location must also have a digital presence. This includes website, social media pages, Google My Business listing. Before launch, it is important that all digital avenues are established.
Apparel and Products
Ensure your employees have their own custom attire and the products you sell on your site are not just general vending. Customize and brand your products as much as possible. Branded air fresheners are one of the most important marketing strategies for operators. What is better than a daily car wash reminder danging from your customer's rear view mirror?
Loyalty
A loyalty program is a must nowadays at a car wash. Tunnels with their unlimited programs, IBAs with monthly subscriptions of their own, and self-serve with customized solutions as well.